Cheerleading is For Every “But I’m a Cheerleader”
At the start of each season, we host open practices instead of traditional tryouts to ease the pressure and make it welcoming for newcomers. We’re eager to attract individuals without prior cheerleading experience and encourage everyone to join.
If these posts are someone’s first encounter with us, it’s crucial that our core values—support, philanthropy, inclusivity, compassion, and empowerment—shine through. Our approachability ideally outshines any self-doubt for anyone interested in trying something new as an adult.
In Transition
The carousel for Transgender Day of Visibility showcases a design I created before our visual identity decisions were finalized for the rebrand.
Although we were set on embracing a Neo-brutalist style, some core elements remained consistent: Black outlines, grids and layering, wider header type, and easily legible body type.
A team effort
Cheer Seattle is a cheer team and nonprofit organization that uses cheerleading as an avenue for community service and fundraising to support the Greater Seattle Area LGBTQ+ population.
We create a safe space for diverse identities, valuing everyone.
As a volunteer-based organization, all contribute their own time.
Before I became Marketing Chair, our committee was small, with Board Sponsors handling most tasks. Only one person managed social media, which was overwhelming.
By creating the social media subcommittee, we boosted our community presence, posting frequency, and quality.
We created roles: graphic creation, video creation, copywriting, scheduling, and community engagement.
Roles
Marketing Committee Chair
Social Media Subcommittee Lead
Art & Creative Direction
Digital Design
Software used
Illustrator
InDesign
Photoshop
Canva
Airtable
Buffer
Collaborators
Social Media Subcommittee (a team of six people)
Results
After defining our visual identity, spreading out the work, and spending more time creating quality content, we increased Cheer Seattle’s social media engagement significantly, especially in Q2 of 2024 compared to Q1.
